REVIEW · COZUMEL
ATV Excursion: Discover El Cedral Town & Ruins, Cenote Swim
Book on Viator →Operated by Hi Travel Tours · Bookable on Viator
This is Cozumel at full speed. You get an ATV jungle circuit plus a stop at the El Cedral ruins and a real Cenote Jade swim in about three hours, all for a budget-friendly price. In the mix, you’ll also get history explanations from local guides and a tequila tasting for adults.
What I like most is the combo: you’re not choosing between adrenaline and water time. The Cenote Jade swim is a big highlight because you can actually get in and jump around, and the day doesn’t feel like one long bus ride. I also like that bottled water is included, since the ATV stretch can get hot fast.
One thing to plan for: the listed price does not include the Ejidal Tax and Cenote Ecotax (20 USD per person), so your true total can land closer to $55 before any extra choices.
In This Review
- Key things to know before you go
- Price and the extra $20 ecotaxes you’ll want to budget
- Meeting at Royal Village Shopping Center: how to avoid the classic cruise-ship scramble
- How the El Cedral part works: ATV time, village stops, and ruins access
- Cenote Jade: swimming time, a natural history lesson, and what to bring
- Tequila tasting for adults 18+: short and fun, not a lecture marathon
- Shared ATV rules: the even-group detail that can affect your cost
- Pace, group size, and why the day feels manageable
- Guides, photos, and the small moments that make it feel personal
- Possible downsides: extra fees, meeting-point mix-ups, and communication glitches
- Who this tour suits best (and who should skip it)
- Should you book the ATV, El Cedral, and Cenote Jade tour?
- FAQ
- How long is the ATV Excursion with El Cedral and Cenote Jade?
- Where does the tour start in Cozumel?
- Is swimming at Cenote Jade included?
- Are entry tickets to El Cedral and Cenote Jade included?
- What is the extra fee for the tour sites?
- Is tequila tasting included, and who can participate?
- Can I book a shared ATV, and what if my group size is odd?
- What is the cancellation policy?
Key things to know before you go

- Two-stop format, about 3 hours total: El Cedral first, then Cenote Jade.
- ADULT-ONLY add-on: tequila tasting is only for travelers 18+.
- Extra fees on arrival: budget $20 USD per person for ejidal and cenote ecotaxes.
- Shared ATV needs an even group count: maximum 2 passengers per ATV, and odd numbers can trigger an extra charge at check-in.
- Small tour size: capped at 20 travelers.
Price and the extra $20 ecotaxes you’ll want to budget

The base price is $35 per person, and the tour runs around 3 hours. That’s a decent value for a day that includes ATV fuel, admission for the two main sites, and time at a cenote where swimming is allowed.
But here’s the catch: you’ll pay an additional $20 USD per person on top of the $35 for Ejidal Tax and Cenote Ecotax. That means you should budget about $55 total per person to avoid surprises, especially if you’re traveling as a couple or family.
Tequila tasting is included only for travelers who are 18 and older. If you’re not doing the tasting, you’ll still get the cenote time and the ATV circuit, so it’s not mandatory to enjoy the day.
You can also read our reviews of more tours and experiences in Cozumel
Meeting at Royal Village Shopping Center: how to avoid the classic cruise-ship scramble

Your meeting point is Royal Village Shopping Center, Av. Rafael E. Melgar 1, 77675 Cozumel, Q.R., Mexico, and the tour ends back at the same meeting spot.
This is where you should be smart—especially if you’re on a cruise ship. One of the most common real-world issues with tours on Cozumel is dock distance and picking the wrong pickup spot. If your ship docks in a location that leaves you a couple miles from the meeting area (some itineraries like MSC can be like this), plan on a taxi rather than trying to walk with cruise crowds and time pressure.
A practical tip: arrive early and use your time to locate the exact storefront or curb area where the operator meets. If you arrive right on time, you’re gambling on finding them fast.
Also note: this is a mobile ticket experience, so have your phone ready with the ticket loaded.
How the El Cedral part works: ATV time, village stops, and ruins access
The first big segment is El Cedral, running about 2 hours. You’ll start with a ride from the meeting area to the El Cedral area (one traveler described it as about a 10-minute shuttle), then you move over to the ATVs.
Expect a mix of dirt roads and more rugged trails. The goal isn’t a gentle cruise; you’re meant to feel the ATV portion as part of the adventure. If you’re the type who likes action over scenery photography, this stop will hit the sweet spot.
What you’ll do at El Cedral:
- See the village and get a short town walk-through
- Visit El Cedral ruins, with guidance from local experts
- Get bottled water during the outing
One honest note: the ruins portion can feel shorter than some people expect. If you’re arriving with the mindset that this is mainly a ruins tour, you might find yourself wishing for more time among the stones. Still, the ATV transport plus local explanations can make the overall stop feel worth it, especially if you want both movement and culture.
Cenote Jade: swimming time, a natural history lesson, and what to bring

The second stop is Cenote Jade for about 1 hour, and swimming is allowed. Admission is included for this portion, so once you get there, you’re paying for time in the water rather than just looking from above.
What makes this stop fun is that you don’t just wade around. You can jump in and get a proper swim session. It’s also the kind of place where you’ll get a little guided talk, with info on cenotes and local wildlife details—one guide explanation included the presence of bats, which adds character and keeps it from feeling like a generic photo stop.
Practical advice for cenote time:
- Wear shoes you’re comfortable getting wet and muddy (or plan to go barefoot if that’s offered and you’re comfortable)
- Bring a small dry bag for phone or passport, because you’ll want your stuff dry during ATV time too
- If you’re sun-sensitive, use sunscreen before the ATV stretch so you’re not rushed later
If your group includes non-swimmers, you’ll still see the cenote experience as a key highlight. But swimming is part of why this tour is attractive in the first place, so it’s best for folks who are okay getting in the water.
Tequila tasting for adults 18+: short and fun, not a lecture marathon

After Cenote Jade, you get a tequila tasting for travelers 18+. The tasting is included, and it’s presented as an educational experience about product variety and craft.
Don’t expect a formal, long class. Think of it as a friendly stop to slow down after ATV dust and cenote water, with guides who explain what you’re tasting and what makes each option different.
If you’re traveling with teens or younger kids, the rest of the tour still runs normally—tequila tasting simply won’t apply to them.
Shared ATV rules: the even-group detail that can affect your cost

ATVs can be booked as private or shared. If you choose the Shared ATV option, pay attention to the rule that reservations need to work out evenly.
Here’s what you need to know:
- Each ATV can carry a maximum of 2 passengers
- Your reservation must have an even number of participants for shared ATVs
- If you book an odd number and choose shared ATVs, the difference is charged to the individual ATV at check-in with the guide
This matters because it can change the real cost you expect. If you want smoother math, just plan your group size accordingly or be ready to settle the difference on-site.
Pace, group size, and why the day feels manageable

This is a maximum 20 travelers tour, which helps keep things moving. It’s also structured so you’re not waiting around for long stretches—ATV first, then cenote, then the wrap-up.
You’re looking at a total time of about 3 hours, so it’s a strong fit if you have limited time between cruise schedules or you want a half-day adventure rather than an all-day commitment.
In terms of energy level, you should assume you’ll be active:
- Riding ATVs on uneven ground
- Walking at the village/ruins area
- Getting in water at the cenote
If you prefer low-impact sightseeing, this probably isn’t your ideal day.
Guides, photos, and the small moments that make it feel personal

The guides are a key part of the experience. Multiple guides in this type of outing tend to combine safety directions with local context, and that’s exactly what you want for a day with both action and culture.
One guide name that came up in feedback was Papi, who was praised for caring for the group and for taking photos. That matters because the ATV portion is muddy, fast, and chaotic—having a guide help capture it makes it easier to remember the day (and less stressful than juggling a phone while steering).
For the cenote and ruins stops, you’ll get explanations that turn it from scenery into understanding—especially about what cenotes are and how the local area is connected to Mayan sites.
Possible downsides: extra fees, meeting-point mix-ups, and communication glitches
Every excursion has rough edges, and you should know the likely ones here:
- Hidden-in-real-life fees: you’ll still pay the $20 USD per person ecotaxes on site.
- Meeting-point friction: if your ship docks far from the meeting area, you may need a taxi even if you’re technically in the same island. Build time buffer.
- Communication problems can happen: there have been cases where the operator didn’t show up or the contact number on the ticket didn’t work, leading to missed tours. You can’t eliminate risk, but you can reduce it by arriving early and keeping your ticket accessible.
Also keep expectations honest about the ruins. If you’re expecting a long, slow archaeological tour, this is more of a combined ATV + partial ruins day than a full ruins immersion.
Who this tour suits best (and who should skip it)
This tour is a great match for you if:
- You want action (ATV) plus a real swim stop in one outing
- You like guided context but don’t want hours of classroom-style history
- You’re comfortable getting muddy and wet
You might want to skip it if:
- You dislike any chance of extra on-site charges
- You want a long ruins-focused itinerary
- You need a slow, low-energy day
Should you book the ATV, El Cedral, and Cenote Jade tour?
I think you should book it if you’re chasing a value-packed mix of ATV fun + actual cenote swimming in a tight time window. The small tour cap helps, bottled water is included, and the tequila tasting is a nice adult bonus after the water stop.
Book it with clear eyes, though. Total the cost in your head: $35 + $20 ecotaxes per person. Also give yourself a cushion for the meeting point—especially if you’re on a cruise line that can dock farther from the Royal Village area.
If you want an easy win on Cozumel without overthinking your day, this fits. If you’re aiming for a deep, ruins-only experience, pick a dedicated ruins tour instead.
FAQ
How long is the ATV Excursion with El Cedral and Cenote Jade?
It’s approximately 3 hours total, with about 2 hours at El Cedral and about 1 hour at Cenote Jade.
Where does the tour start in Cozumel?
You meet at Royal Village Shopping Center, Av. Rafael E. Melgar 1, 77675 Cozumel, Q.R., Mexico. The tour returns you to the same meeting point.
Is swimming at Cenote Jade included?
Yes. Cenote Jade swimming is allowed, and the admission ticket for this stop is included.
Are entry tickets to El Cedral and Cenote Jade included?
Admission tickets are included for El Cedral and Cenote Jade as part of the tour package.
What is the extra fee for the tour sites?
You need to budget 20 USD per person for Ejidal Tax and Cenote Ecotax, which are not included in the tour price.
Is tequila tasting included, and who can participate?
Tequila tasting is included for travelers 18 and older only.
Can I book a shared ATV, and what if my group size is odd?
Shared ATV is set up so each vehicle can carry a maximum of 2 passengers. If your reservation is for an odd number and you choose shared ATVs, you’ll be charged the difference to cover a full individual ATV at check-in.
What is the cancellation policy?
You can cancel for a full refund up to 24 hours before the experience’s start time.

































